Give your gym a website that shows the floor, the timetable and the passes

The search usually happens at a turning point: a new job, a move, a doctor's advice to be more active, a resolution in January. People type gym near me, gym Lille or weight training gym, open three sites and keep the one where they can picture themselves on a Tuesday evening.

Can I train over my lunch break?

Opening hours decide more memberships than equipment lists. Put them first, day by day, with the staffed hours if they differ from access hours, and the class timetable just below. The timetable lists each slot with the day, the time, the activity, the coach and the level, so a nurse on shifts or an office worker with forty-five minutes at noon sees straight away whether the lunchtime circuit fits. Update it when the summer timetable starts and the site never contradicts the front desk.

The weights floor, the machines and the classes, seen before joining

Each activity has its own page: weight training, cardio, body sculpt, cross-training, the lunchtime circuit, stretching and mobility, personal coaching. Every page says what happens, who it suits, the level required and how long it lasts, with "free access" for the floor. Add your own photos of the racks, the cardio area and the studio: someone who has never set foot in a gym wants to see the place before the place sees them.

No-commitment pass, session card or coaching: prices on the table

Hidden prices are one of the surest ways to lose a visitor before they write. Show each formula with its price and what it includes: the free trial session, the monthly pass, the 10-session card valid six months, personal coaching by the hour. If a pass comes with a minimum period, say how long and how to end it. Clear terms avoid an argument at the desk three months later.

A gym website for people who have never lifted a bar

Regulars will find you anyway. The people to win over are beginners, people returning after years off and anyone intimidated by mirrors and loud music. Talk to them directly: a coach on the floor at set times, a programme written for their starting point, a trial session with someone who explains the machines. The trial form asks what they want to try and where they are starting from, and leaves a line for an injury or a pregnancy, so the coach can plan a suitable first session. The site suggests seeing a doctor when it is needed and never promises kilos or centimetres.

Qualified coaches, with the proof on the page

• Coaching a physical activity for pay requires a recognised diploma and a sports educator's professional card: say that your coaches hold one.
• Introduce them by first name and speciality, with the hours they are on the floor.
• Explain what personal coaching includes: an assessment, a written programme, follow-up sessions.

Members who want to reserve a coaching hour or a place in a class can do it themselves with the online booking option. Otherwise trial requests reach you by email, complete enough to answer in one message.

Enter the name of your gym in the preview and check how your timetable and passes look on a phone screen.