Build a surf school website that fills your lessons at every tide

A surf school is chosen in a few minutes, often on the first morning of the holidays. Parents type surf lessons with the name of the beach, adults look for a five-day surf course, and teenagers ask where to rent a board for the afternoon. The school that appears with clear answers, an age, a group size and a price, gets the call. The one that only shows a sunset over the waves gets skipped.

Beginner, child or improver: who is this lesson for?

Everyone who contacts you arrives with the same doubt: is this lesson right for me? Write each lesson for that person. The discovery lesson for someone who has never stood on a board, the five-day course for those who want to ride the foam alone by Friday, the kids club with its age band and its groups of six, the improver course for surfers ready to paddle past the breaking waves. Give each one its length, its group size and its price. A family lesson where one instructor takes parents and children together answers a request you probably receive every week.

The tide decides the time, so say it before they ask

Nothing confuses holidaymakers more than a lesson that was at 10 yesterday and is at 3 today. Explain it once on the site: beginners learn in the white water, the white water depends on the tide, and the school sets each lesson at the tide that suits the spot. Then let the request form ask for dates, not for a time slot, and reply with the times. Add what happens with a flat sea, a storm or a red flag: the lesson is moved to another day of their stay. Those two paragraphs remove a large share of the calls that interrupt you on the beach.

Who is in the water with my child?

In France, teaching surfing for pay requires a diploma listed in the sports code, the BPJEPS surf or the former BEES, and the professional card issued by the prefecture. Say it plainly on every page, without inventing a label: if your school holds the federation label, mention it, and if it does not, nothing is lost. Add the size of your groups and your swimming rule, for instance swimming 25 metres and putting the head under water, checked on the first day. A parent reading this from a surf school in Biarritz or anywhere else on the coast decides with more confidence than any photo could give.

A surf school website that works from the car park

Most of your visitors read the site on a phone, in the sun, sometimes with sand on the screen. Each design keeps the phone number at the top of every page and the request form on every page, with three questions: the lesson and the dates, the age of each surfer, and a free line on level and swimming. Tide Table lays the lessons out like a tide almanac, Beach Hut puts the kids club first for families, Board Rack speaks to teenagers, Surf Journal tells adult courses day by day, and Flag Zone opens with safety for holiday camps and school groups.

Rental prices in a grid, not on the phone

Soft board by the hour, board and wetsuit by the half day or the day, stand-up paddle: a short grid answers before anyone asks, and reminds people that rental is for surfers who already manage alone. Schools that only teach can hide it with one switch. A questions block completes the page: what to bring, from what age, what happens if there are no waves.

Type the name of your school in the preview and see your lessons, your beach and your tide note in the design that looks like your hut.