Build a dog groomer website that gives every owner a price

The coat is matted, the dog keeps scratching, the holidays start in ten days. The owner picks up a phone, types dog groomer near me or dog groomer in Nantes, and opens three salons. The one who gets the call is the one who answers the two questions in their head: how much for my dog, and will my dog be all right with you.

"How much for a cocker spaniel?"

You hear it on the phone ten times a week, and a single price cannot answer it. A Yorkshire takes forty minutes, a Bernese Mountain Dog half a day. Give every service three prices, small, medium and large, and state the weight limits under the grid: up to 10 kg, 10 to 25 kg, over 25 kg, or your own thresholds. Add the usual time, so the owner knows whether to drop the dog off for the morning or wait nearby. If you do not take giant breeds, leave that price empty rather than writing "on request".

Photos taken just before the dog goes home

Nobody chooses a groomer from a sentence about passion. They choose from a Bichon with a neat round head, a Shih Tzu with its topknot, a Poodle in a scissor cut. Take the photo on the table, in good light, before the owner arrives, and label it: the dog's name, its breed, the cut. Ten real dogs from your salon say more about your hands than any stock picture, and they show which coats you know well.

The dog that shakes, the felted coat, the elderly dog

These are the owners who hesitate longest, and the ones who stay loyal for fifteen years once reassured. Write down what you actually do:

• one dog at a time on the table, with no cage to wait in for hours between bath and cut;
• no sedatives, ever: breaks, patience, and shorter visits if fear wins;
• a coat too felted to brush out without pain is clipped short, because it grows back.

Say it in your own words, and only what is true in your salon.

A dog groomer website for a van as well as a shop

Mobile grooming changes the questions. The owner no longer asks where you are, but whether you come to their village and on which day. Replace the address with the area you cover and list your round: Tuesday on the coast, Thursday in the villages north of town. Say where you park, whether you need a power socket, and how long the van stays. Requests from forty kilometres away stop arriving, and the ones that do arrive fit your week.

Call back once, with the slot and the price

A message saying "hello, I would like a grooming" means a second call just to ask about the dog. Ask for it straight away: name and breed, approximate weight, the service wanted, a preferred day, and a free line where the owner can mention a nervous, matted or elderly dog. With that, your call back takes two minutes and ends with a date in the diary. If you would rather owners picked a slot themselves, the online booking option puts your real diary on the site.

Put your price grid and your freshly groomed dogs online tonight, and watch the salon's site take shape before you even open an account.