Dog trainer website: show your method before your prices

The puppy chews the skirting boards, the rescue dog lunges at every bike, the Labrador has stopped coming back in the park. The owner searches dog trainer near me, sometimes puppy classes, often dog trainer in Rennes, and reads your page carefully, because they are about to trust you with a member of the family. What they look for first is not your price. It is the way you work.

Treats or a choke chain: say it in the first screen

Nothing divides owners more than method. If you train with food, play and voice, and refuse prong, choke and electric collars, write it plainly near the top. If you coach the owner as much as the dog, say that too: the person reading knows they will practise five minutes a day between sessions. A clear method also filters out the requests you would turn down anyway.

What happens during the first assessment?

Many owners hesitate because they cannot picture the first visit. Describe it step by step. A short phone call to hear about the dog and the problem. Then about an hour and a half at home or on the usual walk, watching the dog in its own world. Then a plan with a number of sessions, rather than a ready-made pack. Mention the written summary you send afterwards, and whether owners can send you a short video between two visits.

Puppy school, pulling on the lead, recall: one page each

An owner whose dog pulls does not want to read about agility. Give every course its own page: who it is for, where it takes place (at home, on your training ground, in a group), how many sessions, the price. Each page answers one search and one worry, and the owner books the right thing from the start.

• puppy school, for puppies that have just arrived home;
• loose-lead walking, on the route the owner already uses;
• recall, built up on a long line before any freedom;
• a behaviour assessment for reactivity or fear.

Saturday morning on the training ground

If you run group classes, publish the timetable: day, time, level and place. Say that the first group class comes after an individual session, and what you ask for at the gate, such as a dog identified by chip or tattoo, which French law requires, and vaccinations up to date. Families plan their weekend around it, and the timetable on screen saves you the same text message every Friday.

A dog trainer website that admits what it cannot do

Pain can change behaviour. Saying that you send an owner to the vet first when a problem looks medical is not a weakness: it is what a worried owner wants to read. List the qualifications you actually hold, and nothing else. If the prefecture has authorised you to run the training that leads to the aptitude certificate for category 1 and 2 dogs, say so; if not, leave it out. Then give the area you cover, for example 25 km around town, and how you price travel beyond it.

Write down your method and your first assessment tonight, and send the next owner who rings to a page that already answers them.